Rita Ewanyshyn
Let It Rain
packaging design
This piece is a project from my Design for Print 305 course. The assignment was to design promotional packaging for several objects of my choice to be given on flight to Zoom Airlines passengers. My solution was functional gift items: a reusable shopping bag, an umbrella, and waterproof mascara, geared toward the passengers’ destination of Vancouver. The gifts could be used while exploring the city and at the same time reflect the brand values of the most environmentally ethical airline, evoking a resonance of its image beyond the flight.