Craig Lam
A Reason to Live
interactive social networking website (photos: James Nachtwey, Robert Semeniuk, ICSC)
This is a conceptual charity website dedicated to being the hub of generosity. It filters through causes the user is interested in and chooses to engage with, so the user is not assaulted by major advertising campaigns that try to persuade. The website communicates graphically to tell stories through vibrant and touching pictures instead of with dull, heavy text. Grassroots organizations can use this site when funding is limited. The social networking model provides ease of engagement for younger generations and awareness of the many causes needing assistance, which creates more socially responsible people.