print-based (stickers allow teens to customize their helmet and/or board and t-shirt for fashion)
Permanent life injuries are caused by minor mistakes. Snowboarding has become a popular outdoor sport today. This sport requires high speed that exposes people to high levels of danger. It’s inherently dangerous with many associated risks. It offers people speed, adrenaline, and, most of all, style. My target audience was youth 14 to 18 years of age. Often teens complete their outfit with a simple toque that has style but doesn’t provide protection; they choose style over protection. I see the necessity to inform teenagers about the importance of helmet wearing and encourage it for snowboarding.